Bielle Rum

Discovering the Bielle brand The island of Marie-Galante is less well known than Martinique, but it's also a historic Caribbean rum-producing region.

The proof: is also where the famous Bielle brand was established. Here's a look back at the history of this brand, which has done so much for rum...

A little history Right from the start, Bielle decided to play the quality card: our rums are made exclusively from pure sugarcane juice (not molasses). The result is an inimitable taste that will delight all lovers of this noble spirit, including you.

Initially, the family farm was devoted to coffee production. No fewer than 32 farmers worked on the plantation. But by 1826, the coffee plants had given way to a sugar factory. This was passed on to the Espanet, Bourjac and then Bazile families, through inheritance, acquisition, etc., but the founder's family name was retained.

En 1940, l’exploitation est florissante : 26'000 litres de rhum sont commercialisés chaque année. Actuellement, la société, acquise par Paul Rameaux puis Dominique Thierry, a décuplé sa production, pour atteindre les 330'000 litres par an. La production se fait dans le respect de l’environnement, grâce à la technique de la phytoremédiation : les vinasses sont placées dans un bassin naturel contenant des plantes qui vont contribuer par évapo-transpiration au traitement des résidus.